SEO and Links
If you are trying to build up your website to get more traffic (and who isn't ?)then one of the ways to increase your search engine ratings is with links .
I get bombarded with offers of hundreds or thousands of links for all kinds of prices - but I don't take any of them up ..!
Firstly most of them are from what's known a link farms where you exchange links but you pay to get their link to you - those kinds of links get discounted by search engines.(they can even get your listing dropped if too heavily connected with gambling or other unlistable sites)
What you need is REAL links - either from other people in the SAME LINE OF BUSINESS as you are - or from a proper link exchange (my favourite is currently www.linkmarket.com) but there are several proper link exchanges - what to look for - a proper link exchange service lets you approach other members to add you to their links in exchange for their link on your site (you'll need a basic html knowledge to be able to do this)
Please don't just accept all and sundry who approach you (you'll get lots of requests from gambling and viagra type companies who desperately need links - but these get you unlisted by some search machines so don't do it !) Stick to companies either people who are (strangely enough) direct competitors or who supply your industry or use your product/service.
Search engines like genuine links - not made up ones !
For instance - I do lots of photography so I like links from photgraphers. photo processors, camera and accessory companies ,background paper companies and even car hire companies - because those are companies I use regularly.
Think about your business and what you use regularly - then email the companies and request a link - but offer yours in return. Do not make this a mass mailing though - an individual email get a much better response and you won't get banned for spamming ! Go to the companies website and get the name of the person responsible and email them ... that's the way to get good links.
Another good way to get links to your company is to open an ebay store - all the major search companies monitor ebay listings and you get links from those ...
Happy linking !
Keith
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